Our dedicated specialists use the Contact Innovation “Route to Market” to provide an integrated strategic marketing, innovation and design service.

Devised by our consultants, the Route to Market is a tool to guide our clients through the process of developing new products and services and taking them to market as efficiently and with as little risk as necessary.

Red – Strategy Development – STOP! What is your plan for your product/service? Do you have a strategy? It is easy to get carried away with the physical development of a product or service without establishing a market or indeed the actual costs involved in getting it to market. This is probably the least expensive part of the whole product/service development process and is so often overlooked until money has been spent sometimes unnecessarily.
It involves:

• Market assessment
• Market, product/service and technical feasibility
• Customer and competitor Identification
• Business planning
• Sourcing expertise and assistance
• Innovation and creativity training

Amber – Project Management – GET READY! Once the strategy and plan are set the hard work really starts. Whether your business has derived from a new technology development or a need for a product or service, getting the product to market can require a wide range of specific technical expertise and complex project management. The aim is to keep costs and timescales to a minimum while launching with the best possible product. Contact Innovation combines the experience and technical expertise to provide this project management with (as you would expect) excellent contacts when sourcing  the services and facilities required to realise your business objectives. Project Management includes:

• Programming
• Scheduling
• Budgeting
• Partner and supplier selection
• Monitoring and managing

Green – Implementation – GO! The final part to the Route to Market. With your business/product/service planned and developed it is time to launch. But is your marketing going to help you meet your business objectives? Does your brand and packaging convey the right message to your target market? Do you know the most cost effective way to communicate to your target market? The Implementation stage looks at all these things taking into consideration Strategy Development (Red) aspect of the Route to Market and involves:

• Marketing communications
• Brand development
• Graphic design and packaging
• E-marketing
• Events organisation and management